March 10, 2008
Since beginning this blog, I’ve been closely following Jonathan Bernstein’s Internet Newsletter, Crisis Manager, available on his site, Bernstein Crisis Management Inc. This site has been a wonderful source of information for me, as Bernstein focuses much of his crisis management advice on community crises—the very topic of my blog. A recent newsletter article titled, Crisis Manager University, by Mark Towhey, addresses school crises plans as related to the always tragic school shootings and intrusions.
In the article, Mark discusses the difficulty of school crisis planning’s ultimately two-faced effect. One face: planning helps students and faculty become familiar and, thus, comfortable with emergency response plans such as evacuations, lock-downs and fire drills. Second face—the unavoidable, negative side-effect of preparation: planning allows intruders and criminals a formula for your response, a crafted action that they will learn how to react to in their advantage.
The key to keeping lock-down plans and other crisis-response drills effective then, is flexibility. Flexibility is what allows these plans manipulation for each new circumstance. In studying crisis situations, what seems to go most wrong is the lack of adaptability from managers, staff and students. While the students, of course, rely on instruction and guidance in emergency situations at schools, the managers and faculty must quickly adapt seemingly dry-cut response plans into more malleable guidelines for their emergency at hand. Yes, schools should continue with emergency drills like lock-downs and evacuations, Mark says, but drilling should emphasize adaptability. Innovative ways to keep your students safe and hidden from intruders should be an emphasis and new approach added to crisis workshops and training sessions. Flexibility allows the leap to be made from trial to reality—the difference between a sheet of glass or metal stronghold between your classroom and what Mark describes as the “copper jacketed bullet.”
March 10, 2008 at 10:40 pm
Nice insight Lisa. I agree with flexibility being the number one way to effectively manage your way through a crisis. As many times as you may practice and prepare for a tragedy, nothing will ever go as planned.
One thing I wish Universities would offer is during their Week of Welcome to new students is hold a mandatory seminar on different ways to handle crisis situations. Granted they all wouldn’t turn out as planned, it may help students know different ways to help during a school shooting or other crisis we all never imagine will happen to us.
April 21, 2008 at 4:18 am
Hi Lisa,
Great blog! One of the hardest aspects of crisis planning is recognizing that, as Staci says, “nothing will ever go as planned.” In fact, there’s an old military adage that “no plan survives first contact with the enemy.”
Universities, and every organization in fact, should invest their time and resources in training key staff and managers so they will be able to a) understand the situation as it is developing, b) make effective, timely decisions under pressure and with incomplete information, and c) communicate/execute those decisions effectivley under duress.
Planning is essential… but developing capable leaders with sound judgement is the secret to success in a crisis.
Keep up the good work! FYI… the original Universities in crisis article was published in Issues + Insights and can be found (along with other articles) at: http://www.issuesandinsights.com