With too much to do this week, I have lagged behind the relentless blogosphere and am struggling to stay up-to-date on my school work, let alone the hundreds of potential posts I want to read but simply couldn’t get it done. So, taking a break from crisis and PR blogging, I thought I’d direct you to my crisis and PR podcast. This podcast was made about two weeks ago during my first experience with any type of recording equipment and program, and certainly during my very first experience podcasting. I’ve been waiting to publish this for the public and found a great site at podcastpeople.com where I could post my podcast for free!

After deciding on a topic, the experience went rather well. Much better than I had hoped and, like blogging, once I settled on what I wanted to say, maaaannnn did I have a lot of talking I wanted to do. The time requirement—as this was an assignment for my Advanced PR Writing class—was no challenge for me, and I quickly found talking out loud, alone in my room, making hand gestures to no one in sight, was all quite easy =).

Posted here are my show notes for the podcast—a casting about crisis terminology, Dr. Peter Sandman’s risk formula, and three categories of risk management in crisis situations. I was originally introduced to Dr. Sandman’s formula by my Plans Professor, Tom Hagley, and have since analyzed its use and application in local community crises. Dr. Sandman, a professor at Rutger’s University, identifies risk (a useful replacement for the term crisis—listen and you’ll see for yourself) as a compilation of varying levels of hazard and outrage. That is,

Risk = Hazard + Outrage.

Dr. Sandman then creates three categories of crisis situations to accommodate different combinations of hazard and outrage. Like I said, this formula and its indications are extremely useful for community crisis. Have a listen to my very first podcast—I apologize for the sound of my voice in advance (I swear, it doesn’t, err, sound like that in person!)—and gain some useful basic knowledge of analyzing and handling different types of crisis situations…plus the intro/outro music I’ve chosen is awesome.

Here it is: http://www.crisisincommunication.podcastpeople.com/

 

Show Notes for Week 1: Defining Crisis and the Risk Formula

On this episode of Let’s Talk Crises, I will discuss the lesser-known distinctions between the terms crisis and risk. I will then examine crisis communicator Dr. Peter Sandman’s formula for risk management: Risk = Hazard + Outrage. This episode will also explore Dr. Sandman’s three proposed management techniques for varying levels of hazard and outrage in his risk formula.

Intro Music 0:00 – 0:15

Introduction, Myself 0:16 – 1:32

Introduction, Podcast 1:33 – 2:59

“Risk” vs. “Crisis” 3:00 – 5:13

Risk = Hazard + Outrage 5:14 – 6:24

Precaution Advocacy 6:25 – 7:55

Outrage Management 7:56 – 9:22

Crisis Communication 9:23 – 10:49

Closing Summary 10:50 – 11:55

Thank you, Goodbye 11:56 – 12:23

Outro Music 12:15 – 12:39

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Photo 1 courtesy of stock.xchng at http://www.sxc.hu/photo/81101

Photo 2 courtesy of stock.xchng at http://www.sxc.hu/photo/468911