February 25, 2008
Yes, you read right, I am courageously stepping up to the plate and publishing a post on what I think the experts should be doing and why the non-experts appreciate it. Brazen? Yes. Harmless? I hope. As bold as it sounds, I am posting on behalf of many new blogging students—both timid and tense, myself included—who have been required to break into this blogosphere and Web 2.0, and who find it both exhilarating and terrifying to not only try and sound like we have something worth saying, but also to try and get the PRos out there to listen. Myself? I have enjoyed this experience more than I could have ever imagined. I have a large sticky note (the lined, rectangle shaped kind, which, just happens to be my must-have for every-day functioning) in my planner with scribbled post ideas that I frantically add to in class, walking on campus or sitting in my room when a “brilliant” (yes, in my mind =)) idea comes to mind. Blogging has forced me to find a voice that I am unable to utilize in most of my academic writing. I love writing in a conversational tone and in one that, should you one day meet me, you could perfectly equate with my speaking style. Yes, I have taken to social media through blogging, a podcast (which, again, I actually enjoyed!!) and even a profile on Twitter. Now, having made my way into the bubble, I want to RESPECTFULLY draw attention to what some wonderful PRos have done for me, and use them as suggestions for all the experts to welcome the new generation of PR bloggers into your coveted world.
1. Read our blogs.
You may not like us, in fact, you may have read one too many poor posts that has turned you off of young PR bloggers forever. However, what we do best as students is learn. The first way to find out if we have something worth reading is to take a chance and glance over a couple posts. Most of the PRos blogosphere is connected enough for PR professors to get the word out that their students are blogging so it shouldn’t be too hard to find a new voice. One visit may be enough to decide we aren’t the “project” to sweep under your wing, but lord knows we would love our blog stat to tick up once more.
2. Comment on our blogs.
Liked what you read? Think we had an ok idea worthy of your time? Tell us!! I still remember the grin slicked across my face for a good twenty minutes after reading the first comment on my blog. Didn’t like what you read or think we should have approached/discussed the topic differently? Tell us!! Again, I am a professional student and I have spent the last 16 years listening to instruction and criticism. A suggestion or constructive criticism for a comment will elicit that same silly smile as mentioned before. One apprehension in student blogging is we feel no one is listening. Who cares what we write? No one is going to read this and moreover, no one is going to care. At worse this sentiment will start reflecting in our posts. At best this sentiment should drive PRos to let us know we have a potential audience and it’s our job to earn it. After my first comment I wanted to write better than ever. At least ONE person is listening, I thought, and I wanted my post to seem worthy of a second view.
3. Respond to our comments.
In my PR class, commenting on posts is a requirement, and again, a task approached with nervousness for fear of “sounding stupid,” only this time it will show up for tons of other people to read, including the author!! Contributing to the conversation with comments is something I have struggled with. Agreement is easy. Adding something new is much more difficult. Some of my comments I feel are stronger than others, and only one comment have I found a response to when I re-visited the PRos website. The response to my comment not only validated what I believed to be a new thread in the dialogue, but it gave me a glimpse of what an appropriate and useful comment is, and helped direct me toward a format for commenting in the future. Again, someone was actually listening to what I had to say and it was not only appreciated, but also useful for helping me understand how a successful dialogue is formed over the blogosphere.
4. Link to our posts.
While this one may be stretching it here, if you like what you’ve read enough and it’s relevant to something you’ve been posting about, link back to our blog and help us increase our readership! I may be dreaming big, but I have truly set this as a goal for my blogging experience. As my professor appropriately calls it, Linky Love is something I hold as the ultimate test of one’s worth in the blogosphere, and I can only hope that my contributions will be relevant and useful enough to be carried on in someone else’s conversation. A great goal to work toward, every student should strive for a link, forcing their posts to be meaningful and worthy of not just their small audience, but also the audience of the PRos.
And, if you really, reeaaallly want to make us feel welcome:
5. Follow us on Twitter.
Again, stretching it a little here, but that same familiar grin crept onto my face when I saw I had some well named PRos following me on Twitter. Not only that, but many have offered up suggestions and links to helpful websites when my updates read something like “Trying to find a podcast topic.”
Reaching out to the new bloggers does take up some of your busy time, I know. But the experience and exhilaration I have gotten from interacting with professionals who run the industry is absolutely invaluable. I so appreciate those who have reached out to my classmates and student bloggers and want to say thank you. We are here to learn and believe me, we want to learn from the best. We want to learn from the PRos.
Photo courtesy of ChampionshipChess.net at http://www.championshipchess.net/research.html.
February 25, 2008 at 7:32 am
Sound advice
Hopefully more PR pros will follow it!
February 25, 2008 at 9:33 am
Nice post. These are great requests! Keep up the good work.
-Kait
February 25, 2008 at 9:57 am
Great advice. I plan to pass this link along so others can read it. As a student blogger, I agree. It makes my day when I realize people are actually reading my blog or following me on Twitter. It’s a great confidence booster and helps me to learn about what I should/shouldn’t be saying or doing.
February 25, 2008 at 5:14 pm
Lisa,
Great Post! I agree all of your points. and I must say when I try to explain Twitter to people they don’t really get it, but it’s the interaction with the Professionals which is so great! Nice work!
Staci
February 25, 2008 at 8:53 pm
Lisa,
I’m thrilled to hear that you have enjoyed your journey into social media. It is an inspiration to read your post — I better get back to Google Reader, so I can respond to my students’ blogs! Keep up the great work.
Tiffany
February 26, 2008 at 4:52 am
Lisa,
Nice tips for the PROs out there - I hope you follow your own advice once you graduate and become a PRO yourself!
Ben
February 26, 2008 at 5:26 am
Great post. You write well … and, you’re way ahead of many, if not most, students. Keep up the blogging and reaching out. It will pay off.
February 26, 2008 at 6:11 am
Great post. Courageous too.
Speaking as an ex blogging student (now qualified) I was pretty amazed to see how much the more senior PR bloggers actually listened to what I and other students had to say.
In fact, I would go as far to say that PR students and young PR pros are often a much better read than the older generation - purely because their lack of experience is made up by bundles of enthusiasm and inquisitiveness.
American students seem to be taking to social media much more than our UK contingent. Not sure why that is? Probably because your academic institutions have embraced it more.
Anyway, once again, great post. I’m now off to give it some “Linky Love”.
February 26, 2008 at 2:36 pm
All, thank you for your kind words and encouragement for this post! I am excited at the response I’ve gotten from both students and PRos, and am hopeful these suggestions will be played out—from what I have seen so far, lots have taken to it and the response has been wonderful! Thank you!
February 26, 2008 at 2:38 pm
Stephen,
I was absolutely ecstatic to find I was so lovingly linked when I woke up this morning! Gaining a link on someone’s blog outside of my student peers and teachers bubble has been a goal I set for myself from the first day of blogging. Thank you again!! I’m honored to have posted about a topic you find worthy enough to represent on your own blog!
February 26, 2008 at 5:22 pm
As Stephen says, the students/new practitioners are the ones producing interesting and enthusiastic content…
At the same time, there is the issue of “youngins” knowing their place in the field.
As had been written about last year (Paull Young’s post: http://tinyurl.com/2yy3l2), those without experience shouldn’t be stepping beyond their bounds in their pontification of certain issues.
Fine.
In agreeing with your request for pros to “read our blogs,” I think–in this context–guidance and criticism is very much a welcome thing.
So: Might their feedback be the flip-side of the coin of responsibility in the mentor/mentee relationship in the social media space?
I’d like to see some experienced pros answer this.
Can’t wait for more, Lisa.
February 27, 2008 at 2:18 am
Hey Lisa,
Not sure if you’ve read the flip-side of your post, but I covered that on my blog (complete with links to original posts)
http://puddingrelations.blogspot.com/2008/01/what-i-wish-my-new-employee-knew.html
Hope it’s useful,
Ben
February 27, 2008 at 7:54 am
Lisa:
Yes, we are reading. Yes, we are listening to you.
To have missed this thoughtful post would have been to miss a wonderful educational opportunity. You state your points clearly, and for my money, you are right on target.
Yes, we “professionals” are listening to you, and we are all the better for it.
Keep it coming, Lisa. You rock!
Les